When there's something wrong...
with your Google Ads...
Who you gonna call?
Mr Creator!!
When the ads don't show...
Coz the policies blow...
Who can fix it?
Mr Creator!!
Yes, I am here to blow my own trumpet (as I doubt anyone will blow it for me) and tell you of the win I got for a client!
Are you aware of the policies that Google has in place that don't allow ads to run in the UK? No? Well, I wasn't fully aware either until I set up a campaign for a hypnotherapist last week.
I did my usual day of solid work with the campaign set ups, sorting out locations and negative locations, keywords and negative keywords, ad schedules etc etc... I really aced it on getting a 100% optimisation score!
And I thought then that my job was done for the day... but no! Google had other ideas.
"Sorry we can't approve this ad campaign due to a violation of our Addiction Services policy" (check it out here: https://support.google.com/adspolicy/answer/176031#421)
What?? But this client is helping people?? Why is there a policy against this? And... why is it allowed in the States but not the UK?
Needless to say, I went on the Google Chat Bot and got nowhere. So I requested an email back from Google and had found some examples of other hypnotherapists who were able to run Ad Campaigns in the UK as evidence that it's completely fine.
They sent an email an said they would look into this for me and within 3 days (Wow!! That is super quick for Google!) came back and said... "Yeah, no worries, we're all cool and approve the ads!" (Well, not exactly those words but that was the gist of it).
Apparently my client had another company look into Google Ads previously but they couldn't get them to work.
But I did!!
Pat on back and go help yourself to a chocolate digestive.
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